We stepped out of the studio and are heading to SXSW!
There's a lot to do (and eat) this week in Austin, but we're here to hone our craft. We've pulled together an itinerary of the events we're most looking forward to, starting with "Find an Audience, Build a Brand and Make Bank," featuring our very own Jane Marie (tag #LittleEverywhereSXSW if you're in the audience!). See you there?
"In a time where everyone seems to have a favorite podcast but making bank podcasting is still hard, how are companies and creators finding ways to build brands and find new audiences? How does a podcast's content change when it's sponsored? What does a global podcasting ecosystem look like? Jane Marie (DTR), Nazanin Rafsanjani (Creative Director, Gimlet), and Henry Cooke (BBC R&D) will speak to these questions. Moderated by Mila Hursey (UK Department for International Trade)."
2:00PM – 3:00PM
FAIRMONT CONGRESSIONAL B
"Podcasting emerged into the media landscape in the mid 2000s but didn’t get much mainstream love. Fast forward to today and 67 million Americans now tune in monthly all in the midst of a hyper-competitive media landscape. What precipitated this massive re-emergence? Why are consumers finally tuning in and advertisers taking note? This panel will get to the crux of how podcasting has transcended demographics and why this matters to various key players in the industry."
3:30PM – 4:30PM
FAIRMONT CONGRESSIONAL A
"Podcasting is a booming business: audience has grown 40% over the past two years and revenue is nearly doubling year over year. Additionally, its intimacy and accessibility have given rise to a wide range of voices. Still, as of mid-2017, a majority of the top 100 podcasts were hosted by straight, white men. But things don’t have to stay that way. Join a diverse panel of podcast hosts from Gimlet Media, WNYC Studios and more whose shows are changing the conversation one story at a time."
12:30PM – 1:30PM
JW MARRIOTT SALON FG
"Experience over 30 podcasts covering all facets of life including music, film, technology, comedy, and more at the SXSW Podcast Stage sponsored by TuneIn held in front of a live audience."